Evaluation Question 5 Essay

I feel that it is vital that we aim to attract a specific audience. This is because the feedback and success of the film is in the responsibility of the viewers. Therefore I deem that targeting a specific audience is significantly important as it will allow us to create a product which is very appealing and engaging, catering for the needs of that chosen demographic. Thus, becoming more suited to the audience, resulting in a much more successful response and positive feed back. This allows us to identify certain audiences which enjoy other horror films and then conform to the conventions used in them films to gain success.Without a refined target audience, a risk is formed surrounding the chance of positive feedback as the product may not be appealing to the audience.

Firstly in our film opening we used Mise en scene very effectively in order to attract the audience by conforming to conventions of the horror genre which have been proved effective by other successful films. We used an abandoned, derelict setting which is stereotypical of the genre as it enhances the effect of the atmospheres of loneliness and vulnerability, creating stronger connections with the audience. The props we used in our film were considered and inspired by the film Evil Dead. We included rope and a chair to create a torture scene similar to the one in Evil Dead. Accordingly we also used dolls in our film opening which are stereotypical of the genre in general, but the dolls used were seemingly similar to the ones used in the prestigious film of The Women in Black. Another aspect of women in black that we used was the costume similar to the young girls in the film. Our antagonist wore a plain white gown which was very effective in adding mystery to our film.

The titles of our film were inspired by the film Se7en. Alike this established film, our titles appeared gittery and erratic by each title quickly cutting in and out several times at various angles and sizes. This contributed ton the eerie atmosphere of the film. Makeup and fake blood was further used to imply injury and attract the target audience being aged at 15-25 year old, enjoy the prospect of gore and violence. Additionally, we introduced enigma code to our product in order to engage the audience. By using this method the audience will want to continue watching the film as they will want to discover what happens next.

We created posters and a DVD cover idea in order to increase the attraction level of our film. These posters are effective in displaying the main character and illustrating him as vulnerable. Also one of the posters of a doll is very stereotypical of the horror genre. Dolls are very common in the horror industry, the audience will recognise the doll on the poster and automatically assume that the genre of our film opening is horror.Also the DVD cover conveys a character's bloody hands tied together by rope, this along with the other posters are rather gory by showing blood. The recognisable weapon of rope also features regularly in horror films.

I believethat audience feedback is highly important in the process of creating a product. It allows interaction between the company and target audience to take place in order to provide views and opinions on how to improve the product. In doing so, gradually the product will become more refined and specialised for the audience as the views of that audience are being taken into consideration, forming a product which has been altered to their view. Therefore creating a higher possibility for positive feedback for the release of the film as the audiences' previous opinions will already be included in the film. Interaction between company and audience can be carried out in a variety of ways, for example social networking is often used successfully. So to a certain extent we attracted the audience by addressing them.

Overall we gathered audience feedback on the rough cut of the film along with initial plot and title ideas. We used social networking such as facebook and blogger.com to receive opinions on the afromentioned. We posted the rough cut of our film on Facebook as well as our blog to gain feedback and advice in ways we could improve our film. One things that was suggested in the feedback was that we had a lack of camera movement. After conisdering this, we had acquire camera movement to our film in the editing stage as the shooting had alreeady taken place. Another area of our film where we recieved feedback on was our initial plot ideas. This was gathered by presenting our initial ideas as a Prezi and posting it on our blog. Where classmates analysed our ideas and provided advice by writing their opinons on paper. (include feedback). Also to decide on the title for our film we created an poll on pollmaker.com and posted it on facebook where peolple voted for their favourtie from four options. The image below demonstrates the clear favourite being Captive (include poll)

When using social networking we used a rather informal mode of communication. By using informal methods of communocation we were able to form a friendship with the audience. By using this friendly approach we were therefore allowed to receive a stronger connection with them as they will trust in us.

Overall, I believe that the audience feedback was very influential for our product. I feel that we addressed the audience through social netwroking in order to identity ways in which we could attract the audience. We attracted the audience by conforming to conventions and using enigma code.