Importance of Genre and what it means for my opening

Importance of Genre
Genre is very important in making films for several reasons associated with various stages and roles in creating films. Firstly, genre is vital for production companies as it allows them to create a film which is specific to a genre and also allows them to target a specific audience. Allowing them to receive the best possible feedback for their film. By knowing the genre of the film they want to create, they will be able to follow the specific conventions of their chosen genre to make a successful film. They will be able to identify and establish suitable costumes, make-up, sound, setting etc. Links with genre specific actors, producers, directors, writers, costume/make-up artists etc. will be formed and therefore allow the production companies to know all what they need to include in there opening to create the most successful film.

Accordingly, genre is equally as important for distribution companies as by following the conventions of their chosen genre, they will know the most suitable way in which their film should be marketed to make it clear to the targeted audience on what genre of film it is. By doing so, more people will be attracted to their film as they will know roughly on what the film will consists of and therefore will know whether the film is suitable for them. As more people will know whether they will like the film, the company will receive more financial income and make the maximal profits.

From the point of view of the audience genre is also specifically important as it allows them to identify whether the film is suitable for their preferences in what they aspire the film to be like. It also provides them with anticipation and confidence in what the film will be like and therefore willing to pay money to go and attend the screening.


Setting
The location which we have chosen to shoot our film is a derelict building near an abandoned radio station. This is stereotypical of the significance of settings that is included in horror movies.The fact that the building is abandoned, atmospheres of isolation can be created, creating a sense of vulnerability which could be attached to the protagonists.

Sound
In our film opening we will use a range of sounds which are associated and typical of horror movies. We will Introduce an eerie background soundtrack during the exposition of the film opening. Therefore creating tension with the audience. Additionally, we will include varying sound effects to exaggerate specific sounds which relate accordingly to the action  on screen.

Props
We will involve many stereotypical props of the horror genre into our film opening. Firstly, we selected to use old china dolls to play a significant role in our opening. We will be placing them around the scene. This also familiarises ourselves with the trends and conventions of the latest blockbusters as films such as Annabelle, The Conjuring and The Woman in Black have dolls as a main feature in their films. Other props that we will introduce will be a wooden chair, a black bag, a tape recorder, a mirror and a rope.

Character
We will be using male actor around 18 years of age as the main character of our film opening. By the character being this age, strong emotional connections can be formed with our targeted audience as they will be around a similar age and therefore relate to him. Ideally we anticipated using a young teenage girl as our main character as she would maximise the vulnerability effect we are aiming for, however we were unable to locate an effective teenage girl who was willing to play the role of our main character.

Make-up
Make-up will also play a significant role in our opening in making our main character seem as vulnerable as possible. We will apply specific make-up to make it look as the character is dirty and seem to be injured by adding several cuts and bruises. This can add a realistic factor to our opening and can result in the opening looking more professional. The association with the injuries can conclude in the audience forming stronger connections as his vulnerability will increase the sympathy felt and therefore the audience will want him to survive.